Every business has a story. It may come many ways ... in the angle we fashion for your bylined articles in trade and consumer magazines, in the “hook” we develop for press releases that get your name and expertise noticed by those who count, and in the content we produce for your brochures and website.

Write Elements carefully shapes your story and infuses it with a persuasive message. Take the case of a recent client. He came to us wanting to create a message that effectively demonstrated the importance of his product — disability income insurance — to prospects and clients. Instead of using the knee-jerk approach of health “scare” statistics, Write Elements fashioned a message that showcased our client’s genuine belief in his product’s merits. Here’s the opening:

My passion for disability income insurance isn’t just professional, it’s personal. My life changed forever when I went waterskiing one late summer day in 1993. As the boat started out, the slack in the line caused me to take an acrobatic dive into 4 feet of water. My head hit the bottom of the lake first, causing a broken neck. Diagnosed as an incomplete quadriplegic, I was unable to walk for one long month. My medical bills and rehab expenses soon topped $500,000. But thanks to my group and individual disability coverage, I only had to pay about $30,000. Most Americans, though, lack this basic safety net.

So, what’s your passion? We’ll find the human element that best showcases your story ... and builds trust and credibility among your prospects.

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